Top 5 Beauty Retail Apps on iOS in New Zealand: Q4 2022 Performance

In the fourth quarter of 2022, the beauty retail apps landscape on iOS in New Zealand saw varied performance across the top 5 applications. Here's a breakdown of their weekly downloads, active users, and revenue trends based on data from Sensor Tower.

MECCA - Beauty Shopping experienced a fluctuating trend in weekly downloads, starting with 1K in late September and ending with nearly 1K again by the end of December. The highest point was in the first week, while the lowest was mid-October with around 587 downloads. Active users showed a more consistent increase, starting at 5.2K and culminating at approximately 6.1K by the end of the quarter.

Sephora - Beauty Shopping saw a peak in weekly downloads at 975 in mid-November, while the lowest point was around 593 in mid-December. Active users fluctuated but generally maintained a steady range, beginning at 6.9K and ending the quarter at 7.2K.

OLIVEYOUNG GLOBAL had a modest download performance, peaking at 150 downloads in late November. Active users followed a similar trend, starting at 177 and reaching a high of 308 before settling at 285 by the end of December.

Nykaa – Makeup/Beauty Shopping showed a steady increase in weekly downloads, peaking at 130 in late November. Active users also saw an upward trend, starting at 822 and reaching 1.1K by the end of the quarter.

Adore Cosmetics had a gradual increase in downloads, peaking at 91 in the final week of December.

These insights, sourced from Sensor Tower, provide a snapshot of the performance of top beauty retail apps in New Zealand. For more detailed analytics and trends, visit Sensor Tower.